Interview with Mounir Abderrahman, General Manager

What prompted your decision to invest in Morocco?
Morocco is experiencing rapid growth and change in the IT sector.  Our decision to open an office was largely motivated by the substantial growth potential right across the sector, but also by the solid commitment of Cisco Systems to participate in the current boom of economic and social development in Morocco.

What are your trading relationships with the United States?
Cisco Systems offers IT solutions based on high value-added networks requiring the importation of both products and services from the United States.

How do you evaluate business environment trends in Morocco?
Our assessment of the Moroccan market is that it is very promising, based on the fact that we have been experiencing rising turnover locally for several consecutive years.

Where does your sector stand relative to the social and economic development priorities of Morocco?
Our approach to the Moroccan market is to create synergies with the various public or private operators by working with them on top priority missions and projects.  We position ourselves as their catalyst and partner in each economic sector, contributing our experience and know-how.

Economic and social development requires upgrades IT networks, and it goes without saying that Cisco Systems, as the world leader in the field, will play a major role in improving the IT capacity of the various economic operators – thereby making Morocco more attractive to foreign investors.

What does the future hold for you in Morocco?
Cisco activities in Morocco are not limited to commercial services.  We are also pursuing training initiatives through our Network Academy program.